No wind machine, no gospel choir and no air grabbing.
Alexandra Burke passes on the all the cliched elements of a power ballad video and opts for a classy, black and white photo shoot concept instead.
This promo was widely reported to have been filmed in July but the single wasn’t confirmed until just the other day. The version you’re hearing is indeed the new version of ‘The Silence’.
Frankly, I am not a fan of the choir hollerings and intensified strings. It’s superfluous. It’s not really lifting the atmosphere and taking the track to a higher level. They serve as nothing but smoke clouding Alexandra‘s titan vocals on the track.
Watch the video, exclusively streaming from MSN here.
Here are three reasons why ‘The Silence’ video slash photo shoot simply makes sense:
1) Props That Make Noises.
The speakers, amps and boombox are not just handy props to have around your regular album photo shoot. In the context of ‘The Silence’, it totally makes sense.
2) Find A Monochromatic Friend.
Once again, a stuffed zebra is not just a handy – and stylish – prop to have around your regular album photo shoot. In the context of a black and white project and cover art, it totally makes sense.
3) The Tastefully Topless Shot.
Not just an effective – and stylish – look to include in your regular album photo shoot. In the context of ‘The Silence’ and themes around minimalism, it totally makes sense.
‘The Silence’ is the sixth single from Alexandra’s monster Overcome album. The deluxe edition – cover pictured – hits stores on 29 November in the UK.