Forget everything you’ve seen in the last four years. This is the Britney video you’ve been waiting for.
The infectious new Femme Fatale single ‘Till The World Ends’ had post-apocalyptic narrative written all over it but what I didn’t count on was how sharp the choreography and Brit‘s styling was gonna look in this project.
Director Ray Kay – the man behind stylish promos for Willow‘s ‘Whip My Hair’ and Cheryl Cole‘s ‘Fight For This Love’ – served up a sweaty and grimy visual feast depicting Brit and crew dancing underground as the world falls apart above them.
Fans are already calling out similarities between this and ‘I’m A Slave 4 U’ particularly in reference to the grimy set, sweaty dancers and sun-lit scenes but whether you appreciate that or not, ‘Till The World Ends’ is already easily the best Brit video since ‘Womanizer’.
Here are three reasons why it’s a winner:
1) Godney looks flawless.
I honestly cannot remember the last time I saw Brit turn it out in every single shot of her music video. Not in the last four years, anyway. Her hair and make up look tremendous. In fact, I’m getting a little throwback to the ‘My Prerogative’ era. But best of all, she looks happy. I love seeing Brit giggle and smile again.
See that face in the last scene when she’s looking around? I melts my heart a little.
2) The moves are completely on point.
I haven’t seen Brit move this well in her videos since her hey day. Sure it’s not rivaling anything circa In The Zone but this is effort worthy of a few gold star stickers. Her team must’ve felt the same because they’re planning to release two versions of the ‘Till The World Ends’ video – there’s a director’s cut (this one) with the post-apocalyptic narrative and then there’ll be one with just Brit dancing. Winning!
3) This red one-piece.
I can’t even. It looks like something that was raided from Charo or LaToya Jackson‘s wardrobe and given a healthy dose of embellishments. You can’t help but gag a little.
‘Till The World Ends’ rises to a new peak of #17 in Australia this week. Femme Fatale debuted on top of our ARIA charts this week to become Brit‘s first ever #1 album in Australia.
We’ll find out in a few hours where FF debuts on the American Billboard charts.