Nicola Roberts ‘Beat of My Drum’ Teaser Campaign

Girls Aloud stans, please be up standing. The princess is coming.

Nicola Roberts has found a refreshing way of fanfaring the arrival of her solo single – ‘Beat of My Drum’ – and at the moment, it’s all about the shoes.

The Girls Aloud beauty finally joined Twitter a few days ago but she’s managed to keep great mystery about her project, so far only retweeting a different image everyday of her shoes as posted by different folks she’s collaborated with.

Here are the teaser snaps so far:

4 days to go – Henry Holland, fashion designer.

3 days to go – Diplo, producer behind smashes for Robyn and MIA.

2 days to go – Joe Mount (Metronomy), producer/songwriter who recently worked with Sophie Ellis-Bextor.

1 day to go – Polydor Records.

The pumps totally work with the public’s affinity with Nicola, the style goddess, but it also throws a reference to the old saying of “marching [or dancing] to the beat of my drum”.


Nicola Roberts‘ debut single ‘Beat of My Drum’ will premiere on Friday. I’m absolutely living for this!


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