V Mama‘s rocking social commentary pop piece ‘Gossip’ isn’t exactly sparking conversations at the water cooler now, is it?
The single has been out for close to three weeks now and it’s still yet to penetrate our ARIA Top 100. Should we be worried? Now because I have so much idle time and coffee, I’ve come up with an inspired and utterly fail-proof promo route to take ‘Gossip’ into, at least, the Top 50. Team Ness, I’ll give you a minute to fetch a pen and pad.
Given the song’s lyrical content and timely arrival when current affairs programs are utterly fixated with cyber bullying – why not have Vanessa Amorosi go on some high school tour with Tracy Grimshaw [Editor’s note: she is the preferred go-to bitch now that she has momentarily connected with the younger generation through her Gaga interview]?
Don’t flip out, kids, but just imagine if V Mama and the entire ACA film crew came to your school to peddle ‘Gossip’ and leave y’all with a feel good message on self-confidence and handling hurtful rumours. Wouldn’t that be fun? And there’ll be a sausage sizzle during lunch break and everything. Y’all can grab a copy of ‘Gossip’ and have the CD signed by Ness! Get a photo for the year book etc. You’re welcome.
In the meantime, while you marinade on that, here are three pennies I have to offer on Vanessa Amorosi‘s ‘Gossip’ video:
1) Styling Gingerosi.
Gurl, pull up a seat and grab us a cup of camomile tea. We need to talk about the stylistic choices made in this video. There’s really nothing popstarly or visually stimulating about the looks in this video. And as the first single designed to herald a new era in your discography, you want a look that screams “It’s 2011 and I’m back, bitchez. Get up out your seat.” But no, just like the song itself, ‘Gossip’ the video doesn’t give fans much to live for.
Nessa’s outfits look dated and pedestrian, when really as the star of the video, your cast should have no business looking more style appropriate than you. There’s also a pang of shock with how awkwardly pale she looks on film, especially in contrast to the strong colours around her. In terms of make up – they should’ve stepped up their game. Why should all the fascination be left to whatever is adorning her arm? See: cheap sequined sleeve and big black tulle bow.
Also, if you’re going to surround her with kids, please don’t let her be the only girl in lose-fitting or flowing dresses. It really dates her to death. Obviously the age gap between starring pop star and young cast is not as dramatic in Vanessa’s case but please refer to Melanie C‘s styling in the ‘Carolyna’ video. That’s how you make it work without alienating or dating your star.
2) Old meets new.
Not shading Vanessa and her noticeably younger cast again but rather a theme observation. ‘Gossip’ references some very modern day social networking problems like rumours on Facebook etc., however, the video deliberately juxtaposes the lyrical content with some vintage looks. Not only was it shot at Melbourne’s historic Labassa mansion but there’s also a smattering of old school technology thrown in the mix [see: TV set, portable radio and classic black telephone]. It certainly gives the video more visual depth but also demonstrating that “gossip” and rumours really have been spreading for as long as humans have had the means of mass communication of any sort.
3) Agony Aunt Ness.
Definitely my favourite look in the video. I had to leave y’all on a high note.
Vanessa Amorosi‘s ‘Gossip’ is out now and the forthcoming album V is expected to drop in November.