MTV Video Music Awards 2011 Nominees

This is comedy, y’guys. So MTV has revealed this year’s nominees for their popular yet barely relevant Video Music Awards and as always, there’s plenty of nods and omissions for us regular folk to chin stroke to. Shall we begin?

Here’s the tea. Katy Perry, Adele and Kanye West have picked up the most nominations at this year’s MTV Video Music Awards while past favourites like Lady Gaga, Beyonce and Britney Spears take a back seat.

Pyrotitty Katy Perry leads the pack with a hefty nine nominations including Video of The Year for ‘Firework’, Best Pop Video for the recent ‘Last Friday Night (T.G.I.F.)’ and Best Direction for ‘E.T’. English soul siren Adele may only have one video up on the list but ‘Rolling In The Deep’ has earned her seven nominations including Video of The Year, Best Female Video and Best Art Direction. Who the hell knew Adele getting all soulful in her chair would be the shit to beat at the VMAs.

Kanye West‘s ‘All of The Lights’ and ‘Power’ earned him a total of six nominations including Best Hip Hop Video, Best Male Video and Best Collaboration. Keep in mind, he could still technically share a moon man with Katy Perry for any wins she gets with ‘E.T’. Elsewhere, American hit maker Bruno Mars scores four nominations including Video of The Year for ‘Grenade’.

The always elaborate and painfully artistic Lady Gaga only managed to pick up three nominations – ‘Born This Way’ is up for Best Female Video and ‘Judas’ managed to be shortlisted for Best Art Direction and Best Choreography. You’d think that for as long as Gaga is in the game she’ll be ruling the VMAs. I mean the concept, execution and presentation of the aforementioned videos were light years ahead of the game – especially if you’re comparing them with whatever Katy Perry has been purveying. I think this year they decided to pull back on applauding The Gaga possibly in fear of some kind of overkill. The lack of nominations is by no means a reflection on the quality of her videos, that’s for sure.

Beyonce‘s epic ‘Run The World (Girls)’ music video earns three nominations including Best Cinematography and Best Choreography. Two very appropriate categories, might I add. Nicki Minaj also scored three nominations – Best Female Video and Best Hip Hop Video for ‘Super Bass’and Best Collaboration for her video with Drake, ‘Moment 4 Life’.

It may have been a busy year for Britney Spears, launching three videos to date from a massive #1 selling album but she only managed to pull two nominations: Best Pop Video and Best Choreography for ‘Till The World Ends’. So nobody’s checking for Jonas Akerlund‘s messy ‘Hold It Against Me’ video now?

I find it very interesting that Rihanna, who has pumped out five videos in this qualifying period, didn’t even get a mention. Her collaboration with Eminem ‘Love The Way You Lie’ is up for a moon man in a few categories, but none of her own Loud videos. You don’t normally hear me crying unjust for the Barbadian beauty because she’s shoo-in for most of these popularity contests but this is some blatant omission. You can’t tell me that ‘Only Girl In The World’, ‘S&M’ or ‘Man Down’ weren’t polished or popular enough to warrant a nod.

Speaking of wrongful omissions, there are always the critically acclaimed videos by non-Top 40 Billboard artists that should be up there. Think: Robyn and her fantastic ‘Indestructible’ video, Scissor Sisters’ ‘Invisible Light’ and Natasha Bedingfield‘s ‘Touch’.

Check out the list of 2011 VMA nominees as revealed on MTV earlier today:

Video of The Year

Adele – Rolling In The Deep
Beastie Boys – Make Some Noise
Bruno Mars – Grenade
Katy Perry – Firework
Tyler, the Creator – Yonkers

Best Pop Video

Adele – Rolling In The Deep
Britney Spears – Till The World Ends
Bruno Mars – Grenade
Katy Perry – Last Friday Night (T.G.I.F.)
Pitbull feat. Ne-Yo, Nayer and Afrojack – Give Me Everything

Best Rock Video

Cage the Elephant – Shake Me Down
Foo Fighters – Walk
Foster the People – Pumped up Kicks
Mumford & Sons – The Cave
The Black Keys – Howlin’ For You

Best Hip Hop Video

Chris Brown feat. Lil Wayne and Busta Rhymes – Look At Me Now
Kanye West feat. Rihanna and Kid Cudi – All of The Lights
Lil Wayne – 6 Foot, 7 Foot
Lupe Fiasco – The Show Goes On
Nicki Minaj – Super Bass

Best Female Video

Adele – Rolling In The Deep
Beyonce – Run The World (Girls)
Katy Perry – Firework
Lady Gaga – Born This Way
Nicki Minaj – Super Bass

Best Male Video

Bruno Mars – Grenade
Cee Lo Green – F**k You
Eminem feat. Rihanna – Love The Way You Lie
Justin Bieber – U Smile
Kanye West feat. Rihanna and Kid Cudi – All of The Lights

Best New Artist

Big Sean feat. Chris Brown – My Last
Foster The People – Pumped Up Kicks
Kreayshawn – Gucci Gucci
Tyler, the Creator – Yonkers
Wiz Khalifa – Black and Yellow

Best Collaboration

Chris Brown feat. Lil Wayne and Busta Rhymes – Look At Me Now
Kanye West feat. Rihanna and Kid Cudi – All of The Lights
Katy Perry feat. Kanye West – E.T
Nicki Minaj feat. Drake – Moment 4 Life
Pitbull feat. Ne-Yo, Nayer and Afrojack – Give Me Everything

Best Direction

30 Seconds to Mars – Hurricane
Adele – Rolling In The Deep
Beastie Boys – Make Some Noise
Eminem feat. Rihanna – Love The Way You Lie
Katy Perry feat. Kanye West – E.T

Best Cinematography

30 Seconds to Mars – Hurricane
Adele – Rolling In The Deep
Beyonce – Run The World (Girls)
Eminem feat. Rihanna – Love The Way You Lie
Katy Perry – Teenage Dream

Best Art Direction

Adele – Rolling In The Deep
Death Cab for Cutie – You Are A Tourist
Kanye West feat. Dwele – Power
Katy Perry feat. Kanye West – E.T
Lady Gaga – Judas

Best Choreography

Beyonce – Run The World (Girls)
Britney Spears – Till The World Ends
Bruno Mars – The Lazy Song
Lady Gaga – Judas
LMFAO feat. Lauren Bennett and Goon – Party Rock Anthem

Best Editing

30 Seconds to Mars – Hurricane
Adele – Rolling In The Deep
Kanye West feat. Rihanna and Kid Cudi – All of The Lights
Katy Perry feat. Kanye West – E.T
Manchester Orchestra – Simple Math

Best Special Effects

Chromeo – Don’t Turn The Lights On
Kanye West feat. Dwele – Power
Katy Perry feat. Kanye West – E.T
Linkin Park – Waiting for The End
Manchester Orchestra – Simple Math

Footnotes:

The 2011 MTV Video Music Awards ceremony will go live on 28 August at Los Angeles’ Nokia Theatre. Stay tuned for confirmation of performers etc.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s