Sugababes ‘Freedom’ behind the video

“It was about making a video where the Sugababes felt like they were on top of their game…” – It could not have been clearer in the director’s brief that Heidi, Amelle and Jade are poised to strike hard with their new single.

‘Freedom’ is meant to give the world a proper take on Sugababes 4.0 after the embarrassing fizzer of Sweet 7. Needless to say, with the new label and team backing the Babes, there is pressure to perform and regain their place in the pop industry. But will this video and single take the band back to the top?

Take a look at the behind the scenes teaser:


Director Sean De Sparengo – the man behind Girls Aloud‘s ‘Call The Shots’ and Westlife‘s ‘Safe’ videos – has set the scene in a dark underground-looking club with every intention to make these three divas look fierce and as marketable as possible to the new generation.

They’ve even hired the same designers behind outfits for Lady Gaga, Katy Perry and the Black Eyed Peas, for gawd’s sake.


Sugababes will release ‘Freedom’ in the UK on 4 September. Expect the video to arrive soon. Are we gagging for it, folks?



  1. Yeah, I doubt anything can save this train from crashing & exploding.

    • I am a little disappointed with the vocal production. Amelle’s bits sound painfully pitch corrected, like, to Glee-type extremes. It’s so unnecessary. This song had potential to deliver nouveau En Vogue greatness!

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