Y’know what? For a limited region release, the video for ‘Let There Be Love’ is actually serving a surprising amount of effort. More so than what I’m prepared to sign a cheque for.
Melanie C is barely setting the charts a glimmer these days but here in the Feed Limmy fold, I trust we’re all still interested in her activities?
‘Let There Be Love’ is the latest single to be washed up from The Sea [Editor’s note: fuck, the oceanic puns never get old, Limoncé!]. Where the rest of the world gets the bruised ballad ‘Weak’, this one’s exclusively plugged for the German, Austrian and Swiss audiences.
I am not exactly sure what the point of ‘Let There Be Love’ is as it’s always been a non-contender in my books. Are radio stations in these three countries really gagging for this? If it’s a loved up ballad they want, I would’ve offered ‘One by One’ instead but then again, I’ve never understood Melanie’s random “European single” choices anyway.
Watch the video for ‘Let There Be Love’:
The video for ‘Let There Be Love’ really is Hallmark through and through. There are all the key signifiers – washed out filter rendering a scenic sea side, lonely people, people in love, and even a dog. The director had called upon a big cast of varied individuals to depict this notion of “universal love”. We’ve got lesbian and gay couples, a newlywed pair, an old couple, mother and child, man and man’s best friend – you get the picture.
As for The Sea mama herself, she’s bringing all kinds of pedestrian winter wardrobe elegance here, with that matching long jacket and scarf combo. There’s also the magnificent graceful hand gestures she’s known for in these ballady productions.
Melanie C will release ‘Let There Be Love’ in Germany, Austria and Switzerland on 2 December.