Forget how Cheryl
Cole feels when we call her name – isn’t it time somebody assigned a name to that wandering mole we last saw touring all over Kelly Rowland’s face? That shit is now getting viewed more times than Nadine Coyle because it just found itself a sweet spot on our Geordie Goddess’ right cheek.
Seriously, though. If the cosmetically-bestowed mole was the only subject of your fixation throughout this 4:29 production then I suggest you reassess your life choices.
Cheryl Cole serves an endless reel of fashion editorial realness in her brand new video ‘Call My Name’ that really could have doubled as a commercial for a number of top-end designer labels. What’s up, D&G?
Lady of the concrete jungle.
Director Anthony Mandler, who has hemmed quality videos for Rihanna and Jennifer Hudson, made such a sensible juxtaposition of Cheryl‘s alluring feminine movements with these cold, urban and structured streetscapes.
I really enjoyed Cheryl‘s visual presentation here – the full voluminous hair giving us movement in the wind, those stunning display of legs and womanly silhouette? Excuse her beauty but it truly was the main attraction of every scene in this video.
Hard and soft.
The well-groomed contrast I mentioned didn’t just start and end with the visual make-up of the outdoor shots, but also extends to the kind of energies mixed throughout the whole ‘Call My Name’ video.
You see some seriously on-point choreography delivered with slick precision mixed in with these really glamorous and almost ethereal movements in the mirror scenes, where it’s just Cheryl giving face to the camera.
It’s just the kind of pace this video needs to reflect – especially for a song like ‘Call My Name’, where there are massive fairground synths pounding the chorus, offset by a pair of very sensual, alluring verses.
You almost can’t go too hard by heavily featuring dance moves in every single shot for the entire video.
“You got me confused by the way I changed…”
‘Call My Name’ – concocted by pop’s it producer of the moment Calvin Harris – isn’t a defining smash by any stretch of the imagination. But just like a lot of the music Cheryl has handed me before, however heavily soaked in mediocrity, I’m gonna eat this shit up like it’s the last goddamn box of KFC Wicked Wings on earth. I am full-blown obsessed and am in dire need of help when it comes to weaning myself off this basic pop event.
Watch Cheryl‘s ‘Call My Name’ video:
Cheryl Cole will release ‘Call My Name’ on 11 June in the UK. Her third solo album A Million Lights hits shelves the following week.