It’s the dawn of a new era for female pop groups and G.R.L. is one that’s been slowly edging closer to steal the spotlight.
The American-Canadian five-piece recently rose to global prominence as feature creatures on Pitbull‘s hit ‘Wild Wild Love‘ but they have, in fact, been knocking about for a few years now.
The all-singing, gyrating and hair-flicking girl group was created by Robin Antin, the same woman who brought us the Pussycat Dolls, and we kinda had a sneaking suspicion that things were going to be huge when news broke on Twitter last year that G.R.L. was working with super producer Dr Luke.
The girls just dropped their new single ‘Ugly Heart’, which is produced by Dr Luke and Cirkut (who have carved monster hits for Katy Perry, Ke$ha and Britney Spears circa Femme Fatale).
The song sounds like a pretty standard radio-ready pop single with carefree Hawaiian guitar strums. But behind the bubbly melodies lie barbed lyrics about a good looking fella with no inner beauty.
The girls – primarily led by Paula (the one who looks like Amber Rose) – sing, “Okay you’re pretty, your face is a work of art. Your smile can light up New York City after dark… but it’s such a pity you’re boy so pretty with an ugly heart!”
G.R.L. is made up of Simone Battle (from season one of The X Factor USA), Lauren Bennett (ex-Paradiso Girls chanteuse who was featured on LMFAO‘s ‘Party Rock Anthem’), Emmalyn Estrada, Natasha Slayton, and Paula Van Oppen.
Together as a female pop group, they seem to be going in the way of Spice Girls, Destiny’s Child and PCD by cutting up big girl power-driven songs that are for girls by girls. ‘Ugly Heart’ – just like G.R.L.‘s addictive last single ‘Vacation‘ – definitely feels like a tune you’d pump at a slumber party.
At this stage, I’m not convinced that G.R.L. could be as huge as the three aforementioned girl groups – partly because I don’t feel a genuine connection or camaraderie between the girls. In their videos, they all look like solo acts desperately vying for attention in front of the camera.
Having said that, I’m totally ready to get behind any act that’s armed with catchy pop tunes. Even if G.R.L.‘s image and union comes across as a little too try hard and forced.