Chart Feed – 12.11.12

I left y’all scratching at the post a little last week because I took my ass on a little vacaycay to Brisbane.

Chart Feed

Bitch, you should’ve seen me lounging on the beach in an island that was practically deserted on a Monday arvo. I was having a Mariah moment frolicking in the sand, trying to look cute for my Instagram photos. But hey, I am back now and here comes your chart feed – which might cover some things I didn’t get to touch on last week.

This has been a good week for Robbie Williams who scored his first simulatenous UK #1 album-and-single action in 11 years. Elsewhere, the following chart showboaters can’t complain either: Taylor SwiftCalvin Harris, Little Mix, Of Monsters and Men, The Wanted, and to a certain extent, Christina Aguilera. SAY!

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Mariah Carey ‘Triumphant (Get ‘Em)’ Music Video

You have to hand it to this divine empress of song. Nobody straddles the fine line between luxurious and tacky quite like Mariah Carey. You don’t need to check the receipts to know that she’s legit.

MARIAH CAREY TRIUMPHANT MUSIC VIDEO

Mimi’s empowering urban jam didn’t exactly get everyone moist with excitement when it premiered a few weeks ago, but just like a lot of my fellow Lambs, I waited for the video before passing final judgement.

The age-old boxing match theme applied to ‘Triumphant (Get ‘Em)’ really hits home the song’s message of overcoming adversity. However, rather than letting you experience it in a raw Rocky Balboa-style treatment, the music video is rendered with a golden 1960s touch.

The opulence, the cinematic frames, the fucking yards of gold lamé that seem to disappear to nowhere on Mariah’s body – these are all signifiers of a typical Mimi clip where excess is celebrated and modesty scoffed. And you gotta love her for that!

The video’s director and Mariah’s full-time boo – Nick Cannon – thoroughly did ‘Triumphant (Get ‘Em)’ justice by honouring his wife’s fondness for extravagance. We’ve all seen Mariah try to do pedestrian-realness with ‘Through The Rain’ and, frankly, it scared the shit out of me to see her try to dress like us mere mortals.

MARIAH CAREY TRIUMPHANT

Mariah Carey should never try to destroy the illusion of her grandeur – no, not even to get some “universal message of hope” across in one of her own videos. I think at this stage of her career, Mimi and her Lambs know how it works.

The formula for her videos are more or less: one part skimpy two piece, one part mega wind machine and fluttering of fingers, and some misguided portions of looking like Miss Universe parading evening wear like her life depended on it.

Seeing rappers Meek Mill and Rick Ross take up significant screen time in the first half of the video concerned me, just like their prominence on the track did.

However, you more than get your money’s worth towards the end when confetti’s raining on Mimi’s pageant queen diva pose and she’s steady punching the air like there was no Laila Ali.

This video is magnificent in every sense imaginable for a typical Mariah production. The only thing missing was a pair of giant flaming butterflies scorching up behind the boxing ring.



Footnotes:

Mariah Carey‘s ‘Triumphant (Get ‘Em)’ has to date charted at #97 on the US Billboard Hip Hop/R&B Songs and #144 on the official UK Singles chart.

The much-favoured remixes (see Vintage Throwback Mix, Pulse Remix, Danny Verde Club Mix, Laidback Luke Extended Mix, The New Iberican League Club Mix) have scaled up to #42 on the US Billboard Dance Club Songs chart.

Mariah Carey ‘Triumphant (Get ‘Em)’ Single Review

Hold on a minute, let me get this straight. It’s Mariah Carey’s eagerly anticipated new single and she’s only turned up to sing the hook and a couple of finger-fluttering ad libs over the top? How is this ho only here for the “feature vocalist” parts of her own damn single?

MARIAH CAREY TRIUMPHANT

I think for a lot of poor hungry Lambs, this all-important new Mimi single has been built up to be some sort of main event that should be particularly pleasing to appreciators of her urban collaborations.

Y’know, sequined props where props are due – our favourite Midas-caressed manatee did pioneer the hip hop rap/diva sung vocals format that has revolutionised modern pop R&B. But honestly, this collabo structure is just not cutting it for her in ‘Triumphant (Get ‘Em)’.

For a major comeback single, you shouldn’t have to sit through over a minute of guest rappers verses to hear more of Mimi‘s famed wailings. That’s not where the box office is at, boo.

Everything about this song has been a chore for me. It has been a chore sitting through the rap spittings (this would not have been a problem if I had actually signed up to hear Rick Ross and Meek Mill – which I didn’t). It has been a chore trying to work out what exactly I should be taking away from this ‘Triumphant’ experience.

Mariah, when she is on point, is actually one of the most effective pop songwriters of her generation. She has served up legitimate timeless smashes that cut straight to the heart with brilliant lyrics, sentiments and vocal delivery – think: ‘Butterfly’, ‘Bye Bye’ and ‘Breakdown’.

In the lead up to ‘Triumphant”s release, Mimi had tweeted that the lyrics were very personal to her. It’s almost as if she’s deliberately drawing attention to it because she might fear people would miss the message? Since when has this been an issue for a properly executed Mariah song? Never.

With sizeable rap verses taking precedence and perforating beats competing with her vocal parts, I’m starting to wonder how important these lyrics – or in fact, Mariah herself – really is to the song.

Right now, Mimi would be giving more value for money in a single seating on the Home Shopping Network than she would in all four minutes of ‘Triumphant (Get ‘Em)’. And you know something about that ain’t right.

Listen to Mimi’s new single in full now:



Footnotes:

The single hits digital shelves on 7 August. Expect the video for ‘Triumphant (Get ‘Em)’ to premiere soon. Mimi’s forthcoming 14th studio album is slated for release later this year.