Anyone who has ever had the pleasure of meeting Samantha Jade would know that she is a real girls’ girl.
In her latest music video ‘Up!’, the X Factor Australia siren gives you an all access pass to a frivolous girls night out with her and her mates around Sydney.
Director Lawrence Lim and the team at Tribal Apes (who also gave us Jessica Mauboy‘s latest video ‘Never Be The Same‘) follows Sammi on a treat yo’ self day of shopping around Paddington, gourmet seafood lunch by the beach, followed by cocktails and some dancing in the streets.
Notes for our international audiences: this is totally a typical day in the life of a sun-kissed Aussie pop princess.
It’s really lovely to see Sammi show a goofier side to her personality here after giving us sultry and emotive performances in her last two videos.
I appreciate the cute and Disney-like narrative of this girls’ night out.
I mean, we’ve all seen enough videos of party-goers getting trashy and messy. Not only is ‘Up!’ presenting a refreshing alternative but we know that it will hit the mark with the wide demographic in Sammi’s fan base. Did we even get a shot of her sipping the cocktails she ordered?
PS – It’s not a pop video if there’s no flash mob, so the gang shut down Bent Street in Sydney with Sammi leading the pack in a tiny sequinned dress that gives Gina Liano a run for her money.
Watch Samantha Jade‘s ‘Up!’:
‘Up!’ was co-written by Samantha Jade, Mario Marchetti (who co-wrote and produced Jessica Mauboy‘s ARIA #2 hit ‘Pop A Bottle’) and Zac Poor (who has written for the likes of The Jonas Brothers and Jason DeRulo). The single was chosen as the official Socceroos World Cup Song so, ‘go for gold’ as they say.
It’s the first single since winning the X Factor that Sammi hasn’t collaborated with DNA, so hopefully this will show that she’s got a wider range of producers on board her long-awaited album, which is slated to be out sometime this year.