Alexandra Burke ‘Let It Go’ Music Video

A+ for effort, Miss Burke. Look at the bitch go, giving us more “street smart popstar” realness in a video that successfully transports some very important emancipatory themes with a world class-standard dance breakdown.

I’m making a conscious effort to be “more involved” with this new Alexandra Burke single after leaving ‘Elephant’ waiting by the post. For one, I immediately enjoyed ‘Let It Go’ from the moment I heard it so there was no awkward waiting period where I decide to whether ignore it and head to the bar, or politely nod along until Cheryl Cole comes on.

‘Let It Go’ is produced by Cutfather (who has carved workable singles like Kylie‘s ‘Get Outta My Way’ and Eric Saade‘s ‘Backseat’) so really – as far as the children are concerned – this is probably as close as Alexandra can get to “sounding relevant” in the dance/pop circuit without the aid of current MVPs like Calvin Harris and David Guetta.

But you know what? Fuck that shit. For me, the track’s real selling point is the emancipatory hook and that 90s house/pop kinda mentality where the melody and diva vocals take the lead, as opposed to the beat – which is very much the driving force behind a lot of hits on the radio these days.

‘Let It Go’ is enjoyable in a way that uplifting dance pop should be. It taps into that natural, intrinsic good feeling you get when you hear proper melodies taken to a new level by a right combination of supportive beats and the right vocal delivery. It is a song-driven single not a producer-driven single, if you catch my drift.

This is an express service, running directly to Hitsville.

The video for ‘Let It Go’ picks up where the ‘Elephant’ video left us, with this nocturnal, urban city chic theme. However, just like it was with the song – I’m pleased to find that ‘Let It Go’ (the video) is a clearer hit to the system than Alex‘s last effort.

It’s such a straight-forward, no-brainer of a concept, y’all. Alexandra gets dropped off at the station looking all pensive and shit, then she gets on the train and comes alive as she is transported to another destination, leaving behind the burden of her past as she strips off her jacket and dances wildly in her gold bra.

The liberating energy she carries with her as she purposefully catwalks through the carriage obviously inspires commuters to “let it go” and dance along with her. Conclusion: they all leave together, rising from the Underground to take up proper dancing under the bridge somewhere after.

I could dance all nite.

While Alexandra now joins the ranks of the fiercest to have served head-turning performances on a train, including Pussycat Dolls circa ‘Wait A Minute’ and Lady Gaga in ‘LoveGame’, I think the real popstarly excellence in ‘Let It Go’ was in the way she worked the dance breakdown.

This is definitely my kind of pop music video. We’re talking proper scene stealers where all the energy and spark peaks at the dance breakdown, showing the artist in complete control of the shot while she masters choreography like a boss with her pack of dancers. Lord knows this is something Alexandra has committed to ever since she broke out with ‘Bad Boys’, so y’all need to give props where props are due.

Watch the music video for Alexandra Burke‘s ‘Let It Go’:



Footnotes:

Alexandra Burke‘s ‘Let It Go’ comes out on 27 May in the UK with her eagerly anticipated second album Heartbreak on Hold following it on 4 June. Hopefully I’ll be able to catch the girl at a gig somewhere in LDN when I’m there during the month.

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Chart Feed – 23.04.12

Carly Rae Jepsen, you can’t shake this bitch. Her mega pop hit ‘Call Me Maybe’ continues to reign on the Australian and UK singles chart, beating down heavyweights like Delta Goodrem and Florence + The Machine.

New albums by Kate Miller-HeidkeJason Mraz and Monica blow up the Australian, UK and US charts.

We trace the first imprints of The Voice Australia‘s impact on our ARIA Top 100 and look ahead to new releases from Reece MastinMaroon 5 and Alexandra Burke.

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Chart Feed – 26.03.12

It’s just past midnight and I’ve been compiling this post for the past four hours non-stop. It’s somewhat understandable that I want to just drop dead now to the sound of Madonna‘s ‘Gang Bang’ on repeat and never wake up again.

This week’s Chart Feed is one for the history books – especially if you’re the world’s biggest boyband of the moment: One Direction. Their legendary storming of the US Billboard charts makes them the first ever British band to have their first album go #1 in the States.

Elsewhere, Katy Perry blasts to #1 on the UK charts and we also look ahead to new releases by The Saturdays, Scissor Sisters and Calvin Harris.

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Chart Feed – 19.03.12

There is cause for much celebration in our Chart Feed this week.

Nicki Minaj is cockblocked from the #1 spot again, Jason Donovan is back in the Top 40 and there’s a new girl storming the charts and she goes by the name of Carly Rae Jepsen. Who?

Find out more in this week’s Chart Feed.

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X Factor UK: Live Shows Week Four

One month into the live shows proceedings and we’ve already got a contestant quitting, a substitute judge called in at the eleventh hour, and a name change to deal with! Mother England’s X Factor never fails to keep the presses jumpin’.

This week’s Halloween-themed show was a nightmare for Kelly Rowland‘s girls who failed to raise the bar without their mentor’s guidance. Sophie Habibis, Janet Devlin and even the usually unflappable Misha B all took to the back burner while the competition’s more mature contenders – Johnny Robinson and Kitty Brucknell – snatched wigs.

Louis Walsh came surprisingly on-point this week with his Over 25s acts. Where last year’s Halloween-episode yielded surprise show stoppers that became a turning point for then-unpopular acts like Cher Lloyd, I feel like the same voodoo has returned to redeem Kitty Brucknell this year.

Gary Barlow isn’t sending any hearts racing with his predictable song assignments this week. Marcus Collins was made to turn out ‘Superstitious’, Craig Collins given another dramatic Adele jam, and Frankie Cocozza stomped about with some punk track, looking like he hadn’t washed all week. Hit ‘skip’.

By now, Tulisa‘s groups category should be no strangers to line-up changes and sudden shuffles but really, at this stage of the game? One of the members of her last standing boy band – The Risk – quit the show because he felt like being part of a pop group was not in his destiny. So in a line up change that went down quicker than you can say “Sugababes 4.0” – it was out with Ashley John-Baptiste and in with Ashford Campbell from Nu Vibe, the boy band that was voted out of the competition two weeks ago. Meanwhile, Rhythmix rebranded themselves as Little Mix to avoid further hassles from a charity organisation already using the name.

Check out this week’s X Factor trick and treats – and which Power Bottom Two act’s vanishing behind the screen:

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2011 Brit Awards Nominees

I’m struggling to get it up for this.

The Brit Awards simply hasn’t had the same summer sheen since Girls Aloud graced us with their last glorious peformance and claimed one for ‘The Promise’.

In any case, this year’s list of nominees should be of some chin-stroking interest to you pop music observers.

Get ready for a full blown bonanza with Take That, Rihanna, Tinie Tempah and Plan B confirmed to perform at the awards show on 15 February.

The Brits will go live a mere two days after the Grammy’s which will feature performances from Lady Gaga, Katy Perry, Eminem and Cee Lo Green (who pulled out of his Aussie Good Vibrations festival appearance in favour of this understandably cooler gig).

Here’s the list of 2011 Brit Awards nominees:

British Female Solo Artist

Cheryl Cole
Ellie Goulding
Paloma Faith
Rumer
Laura Marling

British Male Solo Artist

Tinie Tempah
Mark Ronson
Plan B
Robert Plant
Paul Weller

British Group

Take That
Gorillaz
Mumford & Sons
The xx
Biffy Clyro

British Breakthrough Act

Tinie Tempah
Ellie Goulding
Mumford & Sons
Rumer
The xx

British Single

Alexandra Burke feat. Pitbull ‘All Night Long’
Cheryl Cole ‘Parachute’
Matt Cardle ‘When We Collide’
Olly Murs ‘Please Don’t Let Me Go’
Florence + The Machine ‘You’ve Got The Love’
Taio Cruz ‘Dynamite’
Plan B ‘She Said’
Tinie Tempah ‘Pass Out’
The Wanted ‘All Time Low’
Scouting For Girls ‘This Ain’t A Love Song’

British Album

Take That Progress
Plan B The Defamation of Strickland Banks
Tinie Tempah Disc-Overy
The xx xx
Mumford & Sons Sigh No More

International Female Solo Artist

Robyn
Kylie Minogue
Rihanna
Katy Perry
Alicia Keys

International Male Solo Artist

Kanye West
David Guetta
Eminem
Cee Lo Green
Bruce Springsteen

International Group

Black Eyed Peas
Kings of Leon
Arcade Fire
The Script
Vampire Weekend

International Album

Katy Perry Teenage Dream
Kings of Leon Come Around Sundown
Eminem Recovery
Cee Lo Green The Lady Killer
Arcade Fire The Suburbs

British Producer

Stuart Price (Kylie Minogue, Madonna, Take That)
John Leckie (Radiohead, The Corals)
Markus Dravs (Mumford & Sons, Arcade Fire)
Mike Pela (Maxwell)
Ethan Johns (Kings of Leon, Rufus Wainwright)

Footnotes:

The 2011 Brit Awards will be held at London’s O2 arena on 15 February and it will be hosted by young actor James Corden

Who are your picks to take the cake?

Chart Feed – 27.12.10

Guy Sebastian has scored a Christmas week #1 with ‘Who’s That Girl’ creeping to the top while we were getting our stuffin’ on. Kudos for the strategic physical single release during last week’s retail rush. Easiest Kris Kringle solution evah.

Pink‘s Greatest Hits… So Far!!! reigns supreme on top in its sixth week running while her ‘Fuckin’ Perfect’ single debuts at #86 in the US. Next in line, Susan Boyle‘s The Gift stays put at #2 – and rightly so too because the only gift I see this being is a big ol’ two for the port-a-loo. And so, it’s off to hibernation for SuBo now until she pops out again just in time for another Christmas release next year.

Wynter Gordon has cracked the Aussie Top 20 this week with ‘Dirty Talk’ leaping from #32 to #18. Hark! This be the anthem for some of us during the silly season. *Pause* Hurry on up 2011, I’m getting faint for mah gurl’s long-awaited debut album With The Music I Die.

Justice Crew‘s ‘Friday To Sunday’ is the highest charting new single here this week, debuting at #31. In fact, the only other new placement in the Top 50 this week is Neon Tree‘s ‘Animal’ at #48. This single was first launched in the States in March but is only making its way internationally now. A UK release date is set for 7 January.

Taio Cruz and Kylie‘s ‘Higher’ re-enters the Aussie singles chart at #39 this week while the US version featuring Travie McCoy debuts at #80 over in the States. The new video featuring Travie has been uploaded and there’s evidently more chemistry between the lads than whatever the fuck was going on between Taio and Empress MinMin. Like, dude, I still can’t get over those awkwardly-not-touching-Kylie moments. Is this your first time in the presence of a goddess?

Matt Cardle holds onto the UK #1 position during the seasonal week. According the nation’s end of year charts, ‘When We Collide’ is the second biggest selling single – only beaten by the almighty Eminem and Rihanna‘s ‘Love The Way You Lie’. Seeing Matt‘s success now aligning with that of all other X Factor winners’ only makes me rage harder for Future Boo to be validated with a #1 record.

Jessie J‘s ‘Do It Like A Dude’ edges to a new peak of #22 on the UK charts this week. This bitch is definitely one to watch for in 2011 – mark the words of tastemaker pop music bloggeurs everywhere. She has been enlisted to write for Britney‘s forthcoming album and her own debut Who You Are is expected to drop next year as well. You’ve been warned. Keep an eye out for Jessie J on the coveted BBC’s Sound of 2011 shortlist.

The Wanted‘s third single ‘Lose My Mind’ continues its climb, reaching a peak of #29 this week in the UK while the album sells comfortably outside the Top 20. These lads are not buggering off anytime soon, I don’t think. Having said that, I can’t imagine a fourth single being a possibility. Perhaps they’ll buck with the trend and re-release their album with new recordings in six months. Why the hell not? Everyone’s doing it.

Take That – manband extraordinaire – remains unstoppable with Progress still topping the UK charts for six consecutive weeks. There’s still debate over what the album’s second single will be. At the moment it’s looking like a toss up between ‘SOS’ and ‘Kidz’ – two of my favourites on the record. The men were supposed to perform ‘Kidz’ on the X Factor finals this year but the performance was pulled because it contained a riot scene that was deemed “inappropriate”. Elsewhere, Take That have also performed ‘SOS’ on the Royal Variety Performance. Single choice is anybody’s guess at this stage.

Alexandra Burke‘s bombshell Overcome deluxe was all but a bleep on the Christmas week charts. Poor lass. She was packin’ in the value for ya’ll, reupholstering her monster-selling debut with several new recordings and this is the thanks she gets? Overcome languishes outside the UK Top 30 while the new single version of ‘The Silence’ drops from #36 to #65 this week. Yikes.

Usher‘s ‘More’ – easily one of my favourites from this current album – has been charting for nine weeks in the UK and no one told me? The track was issued as single number five this month but the love goes way back. ‘More’ was first issued as a promo single on US iTunes last March and it has already made it’s UK debut at #89 based on downloads alone when the album first dropped. The track sits at #34 this week in the UK and re-enters the US charts at #88. Gonna push it to the limits, gimme MOAR!

Mariah Carey‘s ‘Oh Santa!’ debuts at #100 on the US Billboard Hot 100 in the lead up to Christmas week. The album Merry Christmas II You is still in the US Top 20. [Editor’s note: We’d all be bleeding from the ears if Limmy spins that album one more time this holiday season.]

Keri Hilson‘s ‘Pretty Girl Rock’ climbs to a new peak of #42 in the US. The accomplished songwriter still has loads to prove as a recording artiste but if the swag she’s jackin’ on No Boys Allowed is anything to go by. The world best watch out. I’m earmarking ‘Pretty Girl Rock’, ‘Buyou’ and ‘The Way You Love Me’ as the corkers you need to jump on. No Boys Allowed will drop in Australia on 14 January.

Ciara‘s Basic Instinct flopped at a #44 debut in the States, selling only a meagre 37,000 copies, making this her lowest-selling debut to date. It fared far worse internationally – where it’s traditionally never been CeCe‘s crowd anyway – missing the Top 100 completely in the UK and Top 50 in Australia. What’s been giving me the LOLZ about Princess CeCe is the little feud that’s bubbling over between her and Ms Keri Hilson. Check the sitch over at Toya’s World.

Kandi – see: Real Housewives of Atlanta Cristal-swigging petal – has dropped her long awaited comeback album Kandi Koated. The album creeps in at #91 this week and it’s absolute travesty that her gal pal and diva vocal powerhouse du jour Kim Zolciak wasn’t featured on a track. I mean, gurl, you couldn’t throw her warbles in for a hidden track or some Walmart exclusive bonus track for old time’s sake?

Crystal Bowersox – this year’s American Idol runner up – sees her folky debut Farmer’s Daughter enter at #28 in the States. It was initially reported that the Chad Kroeger co-write (don’t fight the cringe) ‘Hold On’ was gonna be the first single, much to Crystal‘s disapproval. But thankfully, Ms Bowersox got her way and released the title track as the album’s lead single instead.